Contributed to the product design of the updated Hayes Dominion hydraulic mountain bike brake, aligning physical form with a new premium visual identity.

Drew inspiration from high-end watchmaking and elite performance brands to inform refined surfaces, tactile details, and mechanical precision.

Created a new crown logo to complement the Dominion wordmark—reinforcing the product’s themes of authority, precision, and high performance.

Ensured strict adherence to brand standards while evolving the visual identity in an authentic, progressive direction.

Extended the design system across packaging, visual identity, and supporting brand assets for a cohesive relaunch.

Designed all logo and identity elements using Adobe Illustrator.