Designed a comprehensive OEM product catalog for bicycle component brands including Hayes, Manitou, Reynolds, Sunringle, and ProTaper, ensuring visual consistency across a multi-brand system.
Maintained strict adherence to established brand standards, balancing individual brand identities within a cohesive catalog layout.
Executed layouts and production using Adobe Illustrator, InDesign, and Photoshop, designing the catalog to match Microsoft PowerPoint slide aspect ratios for seamless digital presentation while also optimizing files for high-quality print production.
Demonstrated strong layout and typography skills, organizing complex technical and product information into clear, accessible, and visually engaging spreads.
Worked cross-functionally with product managers and engineers to gather, verify, and translate detailed technical specifications into accurate, production-ready content.